SanDisk Memory Man

Overview

When Sandisk launched its new Creator Series storage solutions, they wanted an unforgettable way to showcase the power, durability, and flexibility of their SSDs. The challenge: design and fabricate a showpiece activation that top content creators and fans would rally around globally. One that literally embodied the spirit of creation proving that its Creator SSDs could handle anything thrown at them.

Our creative tech team answered by designing and fabricating Memory Man, a free-standing bipedal robot with GoPro cameras for eyes and a SanDisk Creator SSD embedded in its chest. Everywhere Memory Man travels, he captures the world through his “eyes,” storing adventures directly to the SSD at his heart.

Client:

SanDisk

Industry:

Technology

Services:

Robotics
Mechatronics
Software & Hardware Engineering
Brand Activations
Creative Technology
THE SOLUTION
custom-robot-fabrication-sandisk-memory-man-commerical

Technical Details

  • Custom 3D-printed and molded parts in-house
  • Engineered integration of the SanDisk Creator SSDs, proving their real-time storage and rugged durability.
  • Equipped with GoPro camera technology to capture content from Memory Man’s perspective.
  • Designed for transportability with two flight-ready cases for global deployment.

Versatility & Deployment

Memory Man was engineered for travel. He breaks down into modular parts and has already journeyed worldwide, partnering with creators including Devin Supertramp, Simone Giertz, and Gong Bao, taking to the skies, cruising across the sea, and traversing major cities. He is the perfect blend of creator marketing, live brand experience and brand activation.

the execution

Results & Recognition

Still rolling out, the campaign has already generated massive buzz online and earned national coverage. More importantly, Memory Man embodies SanDisk’s message: Creator SSDs are built to go wherever creativity leads, capturing and storing every adventure. SanDisk Memory Man has already been seen in Ad Age and Adland.tv.

Explosive fan engagement through influencers’ social channels.
Featured Press Coverage
Long-tail campaign impact with staggered rollout.

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